Herbalife 24 Science and Innovation

At Herbalife, we understand that being an athlete is a lifestyle- one that requires dynamic nutrition that adapts to your training schedule. We’ve created a performance nutrition program that can be customized based on your body’s specific needs as they change day by day.

Herbalife 24 research is based on the latest proven science and formulated by Herbalife scientists, some of whom are elite athletes in their own right and experts in sports nutrition. We know that being an athlete is a lifestyle, and understand the needs of a 24-hour athlete.

Dr. John Heiss is the director of Herbalife’s sports and fitness products for worldwide product marketing. With his expertise, the company launched has Herbalife24. Before joining Herbalife, Heiss was the founder of an endurance sports nutritional company. He earned a Ph.D. from University of California, Los Angeles (UCLA) in biological chemistry, where he discovered how single proteins function within cells. The findings from his research work have
been published in several peer-reviewed journals.

As a category 2 competitive cyclist, Heiss has a keen understanding of the nutritional needs of endurance athletes. He also earned a belt buckle at the Leadville 100 mile mountain bike race and set a course record in the 2-person division at the Furnace Creek 508 – a 508 mile non-stop bike race.

As science evolves, so will Herbalife24. We are committed to delivering dynamic solutions with comprehensive 24-hour nutritional support for athletes.

Herbalife24 products serve a nutritional purpose and contain all-natural colours, flavours and sweeteners. And since this 24-hour performance nutrition line was developed with the professional athlete in mind, every product is third-party tested for banned substances.

Advisory Board - World-Renowned Experts Comprise Herbalife Panel

Luigi Gratton, M.D., M.P.H.
Vice President, Nutrition Education, Herbalife
Former UCLA* track and field athlete. Former UCLA* cross-country team runner. Former athletic trainer.

David Heber, M.D., Ph.D., F.A.C.P., F.A.C.N.
Chairman, Herbalife Nutrition Institute
Chairman, Nutrition Advisory Board
Director, Center for Human Nutrition UCLA*
Leading expert in nutrition science. Included in 2000 listing of The Best Doctors in America.

John Heiss, Ph.D.
Director, Sports and Fitness, Worldwide Product Marketing, Herbalife
Current Category II cyclist.

Steve Henig, Ph.D.
Chief Scientific Officer, Herbalife
More than 30 years in food science innovation.

Lou Ignarro, Ph.D.
Nobel† Laureate in Medicine
Nutrition Advisory Board Member
Regular participant in marathons, triathlons and endurance cycling.

* Titles are for identification purposes only. The University of California does not endorse specific products or services as a matter of policy.

† The Nobel Foundation has no affiliation with Herbalife and does not review, approve or endorse Herbalife® products.

Introduction to Herbalife 24  - Science - Drinks and Supplement - Customised Programs - 24 Hour Athletes - Q and A