Skin Care Agents

NouriFusion™ -Nourish Your Skin on the Outside with Vitamins and Herbs

We have 2 main ranges of Skin care:

The first is our newest range which is called Nourifusion a unique skin care range containing vitamins A,C,E for the skin. Our skin is a cell just like the rest of our body and just as we need to put good nutrition on
the inside we also need to nourish the skin on the outside as well.

All our skin care is unisex (can be used by men or women) but we do differentiate between normal to dry and normal to oily skin. As you may know there are almost as many men as women using skin care these days, especially young men.

Our Skin Care doesn’t contain any of the usual chemicals that tend to cause irritation, such as Lanolin, retinol or hydroxy-acids, nor do they contain any animal extracts and are not tested on animals (which is very important to people who are animal lovers).

The majority of people can use this range, however we do have another range of skin care which is designed for people with either incredibly sensitive skin or with skin disorders such as eczema, psoriasis, dermatitis - this range is based on Aloe Vera.

In fact, our top-selling product worldwide is an anti-ageing cream which in clinical trials achieved 50% wrinkle reduction in 3 months. Its part of the Skin Activator range, formulated with the advanced collagen -building glucosamine complex.

Have you seen the consumer programme GMTV with Lorraine Kelly? They like to take products like ours & prove they don’t work! They got 5 journalists & 1 producer to try the Skin Activator & they got such good results, they promote it on their web site.

One of our agents, a beautician, showed that review to 3 of her own customers & made 3 sales before she even got started. 3rd party validation does all the work for us!

Aloe vera it’s renowned for its gentle healing qualities, you can take it internally for digestive disorders and externally for skin disorders, and the important thing about our products is that they contain the
whole leaf aloe.

Our Aloe Vera is ‘whole leaf’, as many companies did not use this. Only whole leaf Aloe Vera penetrates through the seven layers of skin to the epidermal layer. If it is not whole leaf, it will just clog up your pores. Which is why our aloe products have the ‘international aloe science council’ certification stamp on them.

Demonstration

We add your details to our directory of distributors by postcode, so that customers can contact you by phone and teach you how to promote the business locally.

We offer people the chance to try the products for free, because, as you know, skincare is a very personal thing, people need to be able to feel the texture and see the results.

We do this by offering people, either on one-to-one basis or as a group the chance to have a free facial session, -everyone loves something for FREE! That’s why we get such a phenomenal response!

At the Demo we apply the products to half of the face (the customer applies the products) so they can see immediate results, and we have converted people from other top-selling brands, like Clinique & Clarins, with just 1 trial. We get that good results.

We don’t need to sell the products, we let the products sell themselves. So we’re not looking for heavy sales people.

The advantage for you is that they apply the skincare themselves, you don’t touch them, so therefore there’re no hygiene issues and you don’t have to have public liability insurance.

"People love to buy, but hate to be sold to"!

We don’t need to sell the products, we let the products sell themselves. So we’re not looking for heavy sales
The real secret to what we’re doing is the referrals. If they enjoy the experience, they’ll recommend their friends to you. You would be looking for 3-5 referrals from each person that tries the products.

Don’t forget that these are consumable products, so your customers will run out after a while and will need to re-order.

Finding customers

To find our potential customers, we use a simple leaflet drop through letterboxes offering a free facial, and as I said everyone loves something for free. As you may know, in marketing terms, you’d normally expect a 1% response rate from a leaflet drop, we’re getting up to a 10% response rate on the flyer we use, which is amazing.

Chloe delivered 400 leaflets locally, and before she got home she had had 17 calls.

Lisa delivered 200 per day, over 3 days, booked 10 demos, made 6 sales, average sale of £90, she also got 37 referrals.

One of the calls Lisa had was from a lady in her 70s, who admitted she had only ever used soap & water, but was interested in a free facial. Lisa called us to see if it was worth going round, we said treat it as practice as she’d only just got started. The lady was so impressed with the results she bought £96 of skincare, so never pre-judge.

You want to aim to be doing 5-10 demonstrations per week (roughly 7-15 hours), getting 3-5 referrals from each demonstration. You can see how quickly your referral base will grow.

So if you do the hard work initially, getting your flyers out, booking the demos, then with the referrals you may not need to go back out and do the flyers again.

Your details also go onto our directory by postcode.

Internet Marketing

Another way we find customers is via the internet and you have access to your own web site and provided with guidance on how to promote your web site. In total we teach 15 methods of promotion for your skin care business.

The Company

Now skin care is just one of our divisions, albeit the fastest-growing one – however the skincare is made under licence by our parent company, which is a leading health and nutrition company, operating for over 25 years in over 60 countries with a 2.5 billion dollar turnover. You may of heard of our parent company – it’s called Herbalife International.

You may have heard about us in connection with our weight loss results, we get incredible results
with our weight loss programmes, however, the skin care area is the fastest-growing area of the company, which is why we are focusing on it.

But what people find is, when they’re doing the skincare demos, because 75% of the UK is overweight, when we tell them about the company, product range and the results, we also pick up a lot of weight loss customers, and the great thing is they’re asking us instead of us approaching them.

As a full member of the DSA (Direct Selling Association), which as you may know now has the Office of Fair Trading Approval, we not only offer the DSA-required 14-day money-back guarantee, we have always offered a 30-day money-back guarantee. And with a turnover of 3.0 billion dollars, obviously our products work.

There are really 4 main divisions of the company, skincare & anti-ageing, weight management, sports nutrition and nutrition supplements. Skincare & weight management are favourites because people get visible results which leads to referrals.

We can delivery products to the customer within 1-2 days anywhere in the UK, and sometimes internationally also. Another famous skincare & cosmetics company in the UK has a delivery time of 4-5 weeks.

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