Wellness is the central
trend for the coming decades
Herbalife now sponsors more than 112 sporting events
and 30 individual athletes worldwide as part of
its commitment to promoting a healthy active lifestyle.
Its brand awareness campaign is the envy of the wellness
industry. Herbalifes's ambition is that every
household in the country will have its products in their
food cupboard, used by the whole family.
June 10 - Herbalife Becomes New Official
Nutrition Sponsor of
FC Barcelona and at the same time, Leo Messi has agreed
to a personal sponsorship agreement. The contract with
FC Barcelona involves the acquisition by Herbalife of global association
rights, as well as various publicity assets and rights held by the
club to promote its name internationally. The company will also
have a strong presence in Barca's pre-season friendly games and
on the international tours the club undertakes each year before
official competitions begin.
The agreement also states that as nutrition sponsor, doctors and
nutrition experts from Herbalife's Nutrition Advisory Board will
meet with members of the first team to develop specific nutrition
programs to support them.
In addition to, and as a consequence of the deal with the club,
Herbalife has also reached an agreement with Leo Messi for its global
promotional activities for the next three years.
"I'm very happy to be associated with such a large, established
nutrition company as Herbalife that's known around the world. Together,
we can help spread the word about how healthy nutrition can help
athletes achieve the most out of their training, while at the same
time, work together on projects to help children at risk," said
Messi
Official Presenting Sponsor
and Official Nutrition Company of the La Galaxy team
Who is the most
famous sportsman on the planet? - "Beckham has also been a huge success in sponsorship
and marketing terms. In 2007, Galaxy became the
only the second side in the history of US team sports,
following in the footsteps of their MLS rivals Real
Salt Lake, to feature a sponsor's name, Herbalife,
on their shirts.... according to the highly reputable
Sports Business Journal, and the nutrition company
gaining exposure around the world thanks to Beckham.
The shirt's manufacturer, Adidas, was also delighted,
as the Galaxy jersey became its worldwide
best seller in 2007"
http://news.bbc.co.uk/sport1/hi/football/7912670.stm
Official Nutrition suppliers
to Inter Milan
Two Herbalife Sponsored Drivers,
compete in the Indy 500 Sunday.
As official Nutrition Sponsor
for the second year, Team Herbalife transformed London's
Excel Arena into a sea of green and black this weekend at
the Michelob ULTRA London Triathlon.
An unbelievable 250 Wellness Coaches
and staff were among the estimated 11,000 participants in
what has become the world's largest triathlon event.
Other News
Sept 09 -
Herbalife Ltd. announced that it has completed an agreement
with one of Spain’s leading La Liga football teams, Valencia
CF, to become an official sponsor. In addition, Herbalife
becomes the Official Provider of Nutritional Products. The
deal with Valencia is Herbalife’s fourth major soccer/football
sponsorship after LA Galaxy in the U.S., Internazionale
FC (“Inter”) in Italy and FC Strasbourg in France. These
relationships are part of an extensive sponsorship portfolio
which includes athletes, teams and events. These sponsorships
are a key element of Herbalife’s brand recognition program
and allow the company to demonstrate the efficacy of its
products on the world stage.
April 10
- Herbalife has become synonymous with world-class sporting
teams around the world and in no area is this more apparent
than with the world’s most watched sport, football. This
relationship continues in 2010 as we proudly announce our
most recent partnership with one of the best football teams
in Germany: FC Schalke. Official Partner for Sport Nutrition“
& “Official Partner and Sponsor“ FC Schalke 04
July 10 -
PR campaign starts to publicise the
association withLionel Messi.
And
FC Barcelona wore their
Herbalife-branded
jerseys today during their first exhibition game, where
they beat Norway's Vålerenga 4-2!
“ The
condition of good physical and mental health, especially when maintained
by proper diet, exercise and habits.”–American Heritage Dictionary
“Wellness is about waking up every morning and having enough time,
energy and freedom to live the life you want.”
The Keys to Optimum Wellness
1 – Balance Your Diet
You need to get enough of the right foods including colourful fruits
and vegetables, protein, good carbohydrates and just enough good fats for
the taste you want. You also need vitamins, minerals and fibre from dietary
supplements to provide the nutrition missing from your diet that your cells
need for good health.
2 – Exercise Regularly
Regular exercise can help you feel and look your best. Exercise conditions
your heart and relieves stress and makes it easier to achieve and maintain
a healthy body weight.
3 – Drink Lots of Water
Your body is about two-thirds water. In an average day, you lose at
least one pint of water even without excessive sweating. To feel your best,
you should drink 6 to 8 glasses of water a day.
Steps for Achieving Optimum
Wellness:
Have an evaluation of your personal wellness.
Identify key areas you need to impact to reach your wellness
goals.
Get recommendations from your Personal Wellness Coach.
Make a plan of action that you can commit to.
Get the ongoing support you need to stay on your wellness track for
a healthier future.
